The goPINK Project supports women facing breast cancer in our community. During the month of October, salons, businesses and schools come together to raise funds for the Middlesex Hospital Cancer Center. 

Donations have totaled over $230,000 since 2010 and have helped and cover the costs of integrative medicine therapy for over 1,000 patients. Integrative medicine is a complement to conventional cancer treatment that focuses on the whole person – mind, body and spirit. Patients choose from yoga, Reiki, massage, reflexology, meditation and more. 

Founded in 2010 by EG Salon in Middletown, CT, the project has grown to over 40 participating salons, businesses and schools. 

Middlesex Hospital Cancer Center offers comprehensive cancer  treatments to patients in Middletown and Westbrook, Connecticut.