Welcome to the goPINK Project



The goPINK Project supports women facing breast cancer in our community. During the month of October, salons, businesses and schools come together to raise funds for the Middlesex Hospital Cancer Center. 

Donations have totaled over $185,000 since 2010 and have helped and cover the costs of integrative medicine therapy for over 1000 patients. Integrative medicine is a complement to conventional cancer treatment that focuses on the whole person – mind, body and spirit. Patients choose from yoga, Reiki, massage, reflexology, meditation and more. 

Founded in 2010 by EG Salon in Middletown, CT, the project has grown to over 40 participating salons, businesses and schools. 

Middlesex Hospital Cancer offers comprehensive cancer treatments to patients in Middletown, Ct and Westbrook, Ct.


Get Involved

Are you passionate about what we're doing? Let us know! We are always looking for volunteers to help us make our vision a reality. We'll help you find a way to volunteer that best suits you. We're excited to have you join the team!

2018 3rd annual Fun Run

Whether you help through monetary donations, volunteering your time, or spreading our mission through word-of-mouth, thank you. We couldn't accomplish our goals without the help of supporters like you. 

Contact Us

Get Involved!

The goPink Project

goPink Fun Run


(860) 358-6300