the goPINK project

Welcome to the goPINK Project



The goPINK Project supports women facing breast cancer in our community. During the month of October, salons, businesses and schools come together to raise funds for the Middlesex Hospital Cancer Center. 

Donations have totaled over $230,000 since 2010 and have helped and cover the costs of integrative medicine therapy for over 1,000 patients. Integrative medicine is a complement to conventional cancer treatment that focuses on the whole person – mind, body and spirit. Patients choose from yoga, Reiki, massage, reflexology, meditation and more. 

Founded in 2010 by EG Salon in Middletown, CT, the project has grown to over 40 participating salons, businesses and schools. 

Middlesex Hospital Cancer Center offers comprehensive cancer  treatments to patients in Middletown and Westbrook, Connecticut.

See How our Money Helps


Get Involved


Are you passionate about what we're doing? Let us know! We are always looking for participants to help us make our vision a reality. We'll help you find a way to participate that best suits you. We're excited to have you join the team! 

Find out more

2019 4th Annual Fun Run/Walk


Join us to walk, run, form a team, donate or volunteer! We couldn't accomplish our goals without the help of supporters like you.  Contact


Contact Us

General Questions

Middlesex Hospital Cancer Center Locations

536 Saybrook Road, Middletown, Connecticut 06457, United States

250 Flat Rock Place Westbrook, Ct 06498